New Apple Website

Published 12 June 07 by Justin French, 8 comments

There’s plenty of talk in my feeds about WWDC, Safari and iPhone, but nothing much about the new apple.com redesign which I think is utterly beautiful.

I’ve often looked at the old Apple site for inspiration… the “mini sites” for things like the iPhone or Aperture but I always had to ignore the old-school plastic tabs and sub-navigation.

Much in the same way that Apple’s experimentation with the iLife UI has led to the new UI for Leopard (very much like iTunes, very nice), it’s clear to see that Apple’s web team has been experimenting with this new layout for a long time, and this “redesign” ties everything together beautifully.

It’s also worth noting that .Mac and Quicktime have disappeared from the main navigation, and that the new set of tabs maps quite nicely to Apple as we now know them — Apple, Store, Mac, iPod+iTunes, iPhone, etc. This is a great improvement to the information architecture, and really outlines Apple as a company.

I’d love to know who’s on Apple’s web team, and what the workflow is like. I find it odd that I know so little about a team that produces work I respect so much.