Head, Heart & Hand

Justin French, September 2011

I love TED talks. Randomly selected for my commute home this evening was How I became 100 artists by Shea Hembrey. What I love about these talks is how often I can apply these ideas and experiences to my own world.

So amongst all the criteria I have, there’s two main things. One of them, I call my Mimaw’s Test. And what that is is I imagine explaining a work of art to my grandmother in five minutes. And if I can’t explain it in five minutes, then it’s too obtuse or esoteric and it hasn’t been refined enough yet. It needs to worked on until it can speak fluently. And then my other second set of […] criteria would be the three H’s, which is head, heart and hand. And great art would have head — it would have interesting intellectual ideas and concepts. It would have heart in that it would have passion and heart and soul. And it would have hand in that it would be greatly crafted.

This goes far beyond curating art, right? He could just as easily been describing the type of projects we love to work on, the companies we respect and the products that delight us.